Ads that move.
Ads that sell.
A full communications group building brands, campaigns and digital growth across the Middle East and beyond.
Explore our workSelected work with strategic impact
▶ FilmMaccaw
A brighter everyday
A sunlit Maccaw film pairing a colourful drink with a moment of everyday enjoyment.
▶ FilmBlue Beast Energy Drink — Lebanon
Energy Without Limits
Building a bold visual signature for a brand designed around energy and attitude
▶ FilmDanway — Lebanon
Sabouwa!
A week's worth of flavor — making Danway Spread the hero of every Lebanese breakfast table
▶ FilmBellvie — Lebanon
SHSHSHSHSHSHSHS
Turning the sound of frying into a distinctive brand asset for a crowded FMCG category
▶ FilmAromate
Aromate Premium
Discover the television campaign for Aromate Premium.
▶ FilmSuper Clean — Ivory Coast
Le Génie du Nettoyage
Using humor and product performance to create category ownership in West Africa
▶ FilmDarina — Lebanon
Ramadan Campaign
Building seasonal relevance through the warmth, rituals and togetherness of Ramadan
▶ FilmSpinneys — Lebanon
Loyalty Card Launch
Launching loyalty as a retail experience, not just a functional card
▶ FilmAromate — Lebanon
Welcome to the World of Aromate
Creating a recognizable flavor world around one simple brand promise
▶ FilmDeaf Awareness / MTV Lebanon — Lebanon
Sign Language First
Putting accessibility inside mainstream communication, where it belongs
▶ FilmPapa's Fish — Lebanon
Papa's Fish Campaign
Making freshness immediate, appetizing and impossible to ignore
▶ FilmMaxim's Frozen — Lebanon
Maxim's Frozen Campaign
Giving frozen food more appetite appeal, personality and shelf energy
▶ FilmVivaCell MTS — Armenia
VivaCell — Armenia
Connecting a telecom brand to everyday human moments across the market
▶ FilmWilco — Lebanon
Your Friend Becomes a Narrator
Turning a simple food product into a playful story people could repeat
▶ FilmAqaba Tourism Authority — Jordan
Breathe Aqaba
Positioning a destination as an emotional escape, not just a place to visit
▶ FilmCredit Libanais — Lebanon
Trust — ثق بخياراتك
Making a banking promise feel human, direct and easy to trust
▶ FilmBelle Food — Lebanon
Food that brings friends together
Celebrating everyday food moments with warmth, simplicity and appetite appeal
▶ FilmKaval
Kaval TVC
Watch the Kaval television commercial from the Rizk Group portfolio.
▶ FilmSpinneys — Lebanon
Spinneys Green Pop-up Book
A pop-up book brings the Spinneys green campaign to life.
▶ FilmBlak Scotch Whiskey — Campaign
Blak is the new Black.
A bold premium positioning film turning the brand name into a statement of identity and attitude
The Taste of Love.
▶ FilmPuidor — Lebanon
The Home of Happiness
A brand film built around the idea of happiness at home.
One group. Three engines of growth.
Rizk Advertising
The creative engine of the group. From strategic platforms to TV campaigns, CGI driven brand films and launch ideas, Rizk Advertising turns business objectives into work people remember.
At the forefront of the digital world, B Digital transforms ideas into interactive experiences. Founded on a partnership between Alain Rizk and Giscard Merhi since 2012, B Digital brings together creative vision and digital mastery — from strategy and content to programmatic advertising and real-time analytics.
Visit B Digital →Gates Media
The media engine of the group, connecting planning, buying, reporting and optimization so every campaign has the right reach, rhythm and return.
"It has to move people. And it has to sell."
Rizk Group brings creative, digital, media and production under one roof, from Beirut to the Gulf, Africa and beyond. One group. One standard. Work built to be remembered and measured.
Read the full letter
We helped shape the advertising culture of this region. Now we are building the next chapter with sharper strategy, faster production and smarter tools.
Together, we are a full communication hub for the region — from Beirut to Ivory Coast, from Armenia to the Gulf. One group. One vision. Creative work that moves people and builds brands.
We have been part of this industry's history. We intend to shape its future.
Rizk Group stands on the shoulders of a visionary. My father, André Rizk, founded Publirizk in 1965 — and in doing so, helped lay the foundation of modern advertising in Lebanon. His passion, his craft, and his belief in the power of a great idea are the reason this group exists today. Everything we build is, in some way, a continuation of what he started.
Alain Rizk
CEO, Rizk Group
From the Vault
We didn't follow Lebanese advertising culture. We helped create it. These are the phrases, jingles, and moments that became part of Lebanon's cultural DNA — and still are.
1980sTatra Brand
Czechoslovak powdered milk that became a Lebanese household staple. One of the most iconic FMCG ads of the era.
1970sRay-O-Vac
"شو بطاريتك؟" — four words that became part of everyday Lebanese conversation. Still said today.
1980sPicon
A little girl painting the Picon logo — simple, charming, unforgettable. Made Picon the spread cheese leader in Lebanon.
1980sBrinol
A classic Lebanese cleaning brand campaign that stayed in cultural memory for decades.
1980sJunal
"حمادة كيف.. حمادة تمام!" — A phrase so embedded in Lebanese daily conversation people still say it today without knowing it came from an ad.
1980sArak Rif
Lebanon's iconic national spirit brand — treated with the gravitas and cinematic pride it deserved. Pure Lebanese heritage.
1980sKassatly Chtaura
"Liqueur, liqueur moi..." — a jingle that refuses to die. 40+ years later, still sung by everyone. A remake was even created.
1990sBarilla
The Lebanese market adaptation of Barilla's iconic campaign. That jingle had such a life of its own it crossed over into nightclub culture.
1980sClipp
"سر النعومة" — every Lebanese man of that generation knew this tagline. Simple, effective, totally of its era.
VaultBanque du Liban
A nationally recognized institutional campaign developed around public trust and financial confidence during a defining period.
RG Insights
The future of advertising still starts with an idea
We use AI, CGI, digital platforms and faster production workflows to sharpen the work, not replace the thinking. The goal stays the same: ideas that move people and build business.
Campaign brief starter
Turn your inputs into an editable outline for our team. This is a planning template, not an AI-generated strategy.
Trusted by brands across the region
A selection of partners, campaigns and categories we have helped build across markets.
Let’s build the next campaign that moves
Start a Project
Prefer email? info@rizkgroup.com
Join the Team
Great talent builds great brands.
We are always interested in meeting sharp minds across strategy, creative, digital, production, client service, and growth.
Send your CV, portfolio, or a short introduction to:
Email HRhr@rizkgroup.com
Rizk Group — Beirut HQ
Ashrafieh, Moutran Ghophrael Street
Rizk Building, Beirut, Lebanon
+961 1 218 909
info@rizkgroup.com