Est. 1965

Ads that move.
Ads that sell.

A full communications group building campaigns, brands, media momentum and digital growth across the Middle East and beyond.

Est. 1965Beirut · Dubai · RiyadhFull Communications Hub500+ Campaigns Delivered
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RG Bulletin
New CampaignApr 2026Bellvie Cooking Oil — Owning the iconic Shhhhh sizzling sound of frying
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New CampaignApr 2026Super Clean — Le Génie du Nettoyage lands in Ivory Coast
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Group News2026Gates Media — Full-service media buying unit now fully operational
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AI & Innovation2026Blue Beast — Rizk Group's first fully AI-assisted TVC production
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LegacySince 1965We didn't follow Lebanese ad culture — we helped create it
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PartnershipSince 2012B Digital — Alain Rizk & Giscard Merhi at the forefront of digital media
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New CampaignApr 2026Bellvie Cooking Oil — Owning the iconic Shhhhh sizzling sound of frying
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New CampaignApr 2026Super Clean — Le Génie du Nettoyage lands in Ivory Coast
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Group News2026Gates Media — Full-service media buying unit now fully operational
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AI & Innovation2026Blue Beast — Rizk Group's first fully AI-assisted TVC production
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LegacySince 1965We didn't follow Lebanese ad culture — we helped create it
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PartnershipSince 2012B Digital — Alain Rizk & Giscard Merhi at the forefront of digital media
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BD PulseB Digital
SM LaunchB Digital launches @notonthemenuproject for Group Babel — live vlog of new projects, food tastings & behind-the-scenesView on Instagram →
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StrategyB Digital handles full SM strategy, content creation & community management for Group Babel's restaurant universe
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DigitalB Digital — turning brands into communities, one post at a time
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SM LaunchB Digital launches @notonthemenuproject for Group Babel — live vlog of new projects, food tastings & behind-the-scenesView on Instagram →
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StrategyB Digital handles full SM strategy, content creation & community management for Group Babel's restaurant universe
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DigitalB Digital — turning brands into communities, one post at a time
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60+
Years in advertising
35
Countries reached
4
Regional presence
500+
Campaigns delivered
Letter from the CEO

"It has to move people. And it has to sell."

Rizk Group brings creative, digital, media and production under one roof, from Beirut to the Gulf, Africa and beyond. One group. One standard. Work built to be remembered and measured.

We helped shape the advertising culture of this region. Now we are building the next chapter with sharper strategy, faster production and smarter tools.

Together, we are a full communication hub for the region — from Beirut to Ivory Coast, from Armenia to the Gulf. One group. One vision. Creative work that moves people and builds brands.

We have been part of this industry's history. We intend to shape its future.

Rizk Group stands on the shoulders of a visionary. My father, André Rizk, founded Publirizk in 1965 — and in doing so, helped lay the foundation of modern advertising in Lebanon. His passion, his craft, and his belief in the power of a great idea are the reason this group exists today. Everything we build is, in some way, a continuation of what he started.

Alain Rizk

CEO, Rizk Group

Alain Rizk, CEO of Rizk Group
The Group
One group. Three engines of growth.
Rizk Advertising
Creative & Production

The creative engine of the group. From strategic platforms to TV campaigns, CGI driven brand films and launch ideas, Rizk Advertising turns business objectives into work people remember.

Creative StrategyFilm ProductionBrand IdentityCGI & AnimationCampaign Development
Digital & Interactive Media

At the forefront of the digital world, B Digital transforms ideas into interactive experiences. Founded on a partnership between Alain Rizk and Giscard Merhi since 2012, B Digital brings together creative vision and digital mastery — from strategy and content to programmatic advertising and real-time analytics.

Social MediaMedia BuyingDigital StrategyContent CreationWeb & AppInfluencer Marketing
Visit B Digital →
Gates Media
Media Planning & Buying

The media engine of the group, connecting planning, buying, reporting and optimization so every campaign has the right reach, rhythm and return.

Media PlanningMedia BuyingTV & RadioPrint & OutdoorDigital MediaProgrammaticPerformance ReportingCampaign Analytics
Selected Work
Selected work with strategic impact
Danway Spread
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▶ Film

Danway — Lebanon

Sabouwa!

A week's worth of flavor — making Danway Spread the hero of every Lebanese breakfast table

TVCFoodFMCG
Bellvie
▶
▶ Film

Bellvie — Lebanon

SHSHSHSHSHSHSHS

Turning the sound of frying into a distinctive brand asset for a crowded FMCG category

TVCFoodFMCG
Featured Video
▶
▶ Film

Featured Work — Rizk Group

Featured Campaign

A campaign built to make the brand feel sharper, more desirable and easier to remember

FilmCampaign
Super Clean
▶
▶ Film

Super Clean — Ivory Coast

Le Génie du Nettoyage

Using humor and product performance to create category ownership in West Africa

TVCHumorLaunch
Darina
▶
▶ Film

Darina — Lebanon

Ramadan Campaign

Building seasonal relevance through the warmth, rituals and togetherness of Ramadan

TVCSeasonalFood
Spinneys
▶
▶ Film

Spinneys — Lebanon

Loyalty Card Launch

Launching loyalty as a retail experience, not just a functional card

TVCRetailCGI
Aromate
▶
▶ Film

Aromate — Lebanon

Welcome to the World of Aromate

Creating a recognizable flavor world around one simple brand promise

Brand FilmCGIFMCG
Deaf Awareness / MTV Lebanon
▶
▶ Film

Deaf Awareness / MTV Lebanon — Lebanon

Sign Language First

Putting accessibility inside mainstream communication, where it belongs

ActivationSocial CauseMTV
Papa's Fish
▶
▶ Film

Papa's Fish — Lebanon

Papa's Fish Campaign

Making freshness immediate, appetizing and impossible to ignore

TVCFood
Maxim's Frozen
▶
▶ Film

Maxim's Frozen — Lebanon

Maxim's Frozen Campaign

Giving frozen food more appetite appeal, personality and shelf energy

TVCFoodFMCG
VivaCell MTS
▶
▶ Film

VivaCell MTS — Armenia

VivaCell — Armenia

Connecting a telecom brand to everyday human moments across the market

TVCTelecomRegional
Wilco
▶
▶ Film

Wilco — Lebanon

Your Friend Becomes a Narrator

Turning a simple food product into a playful story people could repeat

TVCHumorFood
Blue Beast Energy Drink
▶
▶ Film

Blue Beast Energy Drink — Lebanon

Energy Without Limits

Building a bold visual signature for a brand designed around energy and attitude

TVCVFXEnergy
Aqaba Tourism Authority
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▶ Film

Aqaba Tourism Authority — Jordan

Breathe Aqaba

Positioning a destination as an emotional escape, not just a place to visit

Brand FilmTourismJordan
Credit Libanais
▶
▶ Film

Credit Libanais — Lebanon

Trust — ثق بخياراتك

Making a banking promise feel human, direct and easy to trust

CorporateBankingRegional
Belle Food
▶
▶ Film

Belle Food — Lebanon

Food that brings friends together

Celebrating everyday food moments with warmth, simplicity and appetite appeal

TVCFoodLifestyleFriends
Featured Video
▶
▶ Film

Selected Work — Rizk Group

Selected Work

A curated selection of campaigns showing how the group thinks, builds and delivers

FilmCampaign
Spinneys Green Pop-up Book
▶
▶ Film

Spinneys — Lebanon

Spinneys Green Pop-up Book

Launching loyalty as a retail experience, not just a functional card

FilmRetailSustainability
Blak Scotch Whiskey
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▶ Film

Blak Scotch Whiskey — Campaign

Blak is the new Black.

A bold premium positioning film turning the brand name into a statement of identity and attitude

FilmPremiumLaunch
Danway Ice Cream
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Selected Work
Danway Ice Cream · FMCG
The Taste of Love.
A warm, emotionally driven campaign built around affection, nostalgia and everyday moments shared through taste.
FilmFMCGEmotional Storytelling
Puidor
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▶ Film

Puidor — Lebanon

The Home of Happiness

Turning a real estate brand into an emotional destination — where happiness is the product

TVCReal EstateBrand Film
Archive
From the Vault

We didn't follow Lebanese advertising culture. We helped create it. These are the phrases, jingles, and moments that became part of Lebanon's cultural DNA — and still are.

Tatra Brand
▶
1980s

Tatra Brand

Czechoslovak powdered milk that became a Lebanese household staple. One of the most iconic FMCG ads of the era.

Ray-O-Vac
▶
1970s

Ray-O-Vac

"شو بطاريتك؟" — four words that became part of everyday Lebanese conversation. Still said today.

Picon
▶
1980s

Picon

A little girl painting the Picon logo — simple, charming, unforgettable. Made Picon the spread cheese leader in Lebanon.

Brinol
▶
1980s

Brinol

A classic Lebanese cleaning brand campaign that stayed in cultural memory for decades.

Junal
▶
1980s

Junal

"حمادة كيف.. حمادة تمام!" — A phrase so embedded in Lebanese daily conversation people still say it today without knowing it came from an ad.

Arak Rif
▶
1980s

Arak Rif

Lebanon's iconic national spirit brand — treated with the gravitas and cinematic pride it deserved. Pure Lebanese heritage.

Kassatly Chtaura
▶
1980s

Kassatly Chtaura

"Liqueur, liqueur moi..." — a jingle that refuses to die. 40+ years later, still sung by everyone. A remake was even created.

Barilla
▶
1990s

Barilla

The Lebanese market adaptation of Barilla's iconic campaign. That jingle had such a life of its own it crossed over into nightclub culture.

Clipp
▶
1980s

Clipp

"سر النعومة" — every Lebanese man of that generation knew this tagline. Simple, effective, totally of its era.

Banque du Liban
▶
Vault

Banque du Liban

A nationally recognized institutional campaign developed around public trust and financial confidence during a defining period.

Ideas & Stories
RG Insights
All Articles →
Blue Beast
Campaign Launch · TVC · AI Production
Rizk Group launches Blue Beast Energy Drink — a fully AI-assisted TVC across TV & Social

When Blue Beast came to us, the brief was simple: launch an energy drink that feels like nothing else on the market.

April 2026 · Campaign Story
The jingles Lebanon never forgot
Heritage · Lebanese Advertising
The jingles Lebanon never forgot

شو بطاريتك؟ Picon. Tatra. The campaigns that became part of the national conversation — and the agency behind them.

March 2026 · Heritage
Why we don't fear AI
Thought Leadership · AI & Creativity
Why we don't fear AI

The idea. The instinct. The cultural insight that makes a Lebanese audience laugh or cry. That is still human. That is still us.

February 2026 · Opinion
Modern Tools
The future of advertising still starts with an idea

We use AI, CGI, digital platforms and faster production workflows to sharpen the work, not replace the thinking. The goal stays the same: ideas that move people and build business.

Your creative brief will appear here...
Our Partners
Trusted by brands across the region

A selection of partners, campaigns and categories we have helped build across markets.

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Get In Touch
Let’s build the next campaign that moves

Download Our Credentials

Get the full Rizk Group agency profile & capabilities deck

Download PDF

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Join the Team

Careers at Rizk Group

Great talent builds great brands.

We are always interested in meeting sharp minds across strategy, creative, digital, production, client service, and growth.

Send your CV, portfolio, or a short introduction to:

Email HR

hr@rizkgroup.com

Rizk Group — Beirut HQ

Ashrafieh, Moutran Ghophrael Street
Rizk Building, Beirut, Lebanon
+961 1 218 909
info@rizkgroup.com